How to Create a Google Business Profile (Step-by-Step Guide)

If customers can’t find your business on Google, it’s almost like you don’t exist. Today, most people search online before calling, visiting, or buying. Setting up a Google Business Profile (GBP) is one of the easiest—and most effective—ways to appear in local searches and Google Maps.

At GMB Expertz, we help businesses verify, optimize, and manage their profiles to improve local visibility and attract more customers. Here’s a quick guide to getting your business listed the right way.

Why You Need a Google Business Profile

  • Boost visibility: Show up in Google Search, Maps, and the local 3-Pack.
  • Build trust: Verified listings look more credible.
  • Get free exposure: Google promotes your business 24/7—no ads needed.
  • Engage customers: Get calls, messages, and directions directly from your profile.
  • Earn reviews: Collect and respond to real feedback that drives trust and conversions.

How to Add Your Business to Google

1. Sign in to Google

Visit google.com/business and log in with your business email.

2. Add Your Business Name

If your name doesn’t appear, click “Add your business to Google.” Use your real business name—no keywords or taglines.

3. Choose a Category

Select the most accurate category for your business (e.g., “Roofing Contractor,” “Dental Clinic”).

4. Add a Location or Service Area

If you serve customers at a location, add your address. If you travel to clients, choose a service area instead.

5. Add Contact Info

Include your phone number and website. These build credibility and help customers reach you easily.

6. Verify Your Business

Include your phone number and website. These build credibility and help customers reach you easily.

How to Rank in Multiple Cities

Google may verify by postcard, call, email, or video. This step confirms ownership and activates your listing.
Need help verifying? GMB Expertz can handle the process for you—fast and error-free.

Ready to Get Your Business on Google?

(855) 808-5508